Aflac – Understanding Out-of-Pocket Limits

Promotional

Aflac – Understanding Out-of-Pocket Limits

 

Concept, design and animation for promotional web video.

In this explainer video for Aflac, we were tasked with creating fun visuals to illustrate the concept of health insurance out-of-pocket maximum limits. Our client had already established the flat icon style in their print materials, so we brought that over into the motion graphics, using some of their exisiting artwork as well as graphics created for this video.

We used After Effects for the bulk of the animation, as well as some Cinema 4D to give the icons life and excitement. By building the helium balloons in 3d, for example. it allowed us to give them dynamic and random motion that would have been much more difficult to achieve in After Effects.