Arts & Business Council of Boston

Promotional

Arts & Business Council of Boston

Concept, design and animation work for an Arts & Business Council of Boston promo video.

In this explainer video for a Boston arts organization, we wanted to create a fun, informational and eye-catching project. The audience is visual and performance artists, as well as lawyers and business people who want to be involved in the arts, so we needed to showcase that diversity of people, disciplines, and interests. We chose to take a character-based approach, and designed the people and environments in a simple, graphic style, keeping it playful but professional. Texturing and a bit of 3D added interest to a mostly After Effects based animation, and the Duik rigging tool was very useful in quickly bringing all the characters to life.