“Harry Potter 20th Anniversary Edition” Promo

Promotional

“Harry Potter 20th Anniversary Edition Cover Reveal” Promo

Concept, design and animation work for a Scholastic book promotion.

We were very excited to be able to animate the covers for the 20th anniversary editions of the Harry Potter series for this promotional video. The illustrator Brian Selznick had created an intricate panorama of interconnected scenes that flowed from cover to cover, and we were asked to bring it to life with light and 3d depth. I cut out each element and reconstructed backgrounds for a 2.5D effect, using After Effects lighting, depth of field and light sweep effects to highlight certain elements. The dramatic magic smoke element tied it all together.