Vital Leadership Coaching Promo
Concept, design and animation for promotional web video.
Vermont-based business coaching center Vital Leadership Coaching tasked us to make an engaging video about a somewhat abstract topic. Our meeting with the coaches really helped us understand how they communicate with their clients, and the kinds of metaphors and ideas that appeal to them. Working together we came up with a nautical themed script, representing a potential client’s business as a troubled sailboat and its crew. Each element in the storyboard was chosen to represent a certain concept in coaching, or challenge that a business might face.
Most of the animation was done in After Effects, using all Illustrator assets for flexibility. We had a somewhat daunting amount of character animation to complete, but were helped a lot with the task by the invaluable Duik script which let us attach feet to the floor, hands to the boat’s wheel and the ship to the tentacle! However all the boats were animated in Cinema 4D, to give us more options for angles and camera moves. Combining 2D and 3D elements made for some technical challenges, but we are very pleased by the final product.